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Resume

Strategic communications and media relations professional with experience across Olympic sport, broadcast journalism, entertainment, and public relations. Skilled in developing compelling stories, managing media operations, preparing talent and leading communications for high-profile events.

Portrait of Sierra Ryder in a white USA ski team jacket

Experience

October 2022 – Present

Communications Manager & Press Officer

U.S. Ski & Snowboard · Park City, UT

• Lead integrated communications for the U.S. Ski Team Alpine program across World Cups, World Championships and Olympic competition, elevating athlete and team profiles.

• Pitch athlete storylines to national, international, sports and local media; coordinate interviews and talent appearances.

• Manage relationships with 45+ elite athletes, coaches, agents, broadcasters and media contacts as primary communications liaison.

• Develop athlete messaging, talking points and communications plans for broadcast, print, digital and social media.

• Execute publicity campaigns across earned, social, and long-form media to strengthen athlete visibility.•

Primary point of contact for athlete media needs, managing press requests and interview logistics.

• Partner with NBC, production companies, broadcast teams and digital platforms for major sporting events.

• Lead media operations at international competitions, overseeing press conferences, mixed-zones and talent appearances.

• Collaborate with marketing, social media, and event teams to execute communications initiatives aligned with organizational goals.

September 2021 – October 2022

Anchor / Reporter

NBC Montana · Missoula, MT

• Produced and delivered live and recorded news coverage across daily broadcasts.

• Developed enterprise reporting and managed story development from pitch through publication.

• Wrote, edited and presented broadcast content under tight deadlines.

• Conducted interviews and translated complex information into compelling audience-facing stories.

July 2019 – July 2020

News Writer

CBS / KPIX5 · San Francisco, CA

• Wrote anchor scripts and supported live newsroom operations.

• Coordinated production workflows and contributed to broadcast execution.

• Supported talent representation across entertainment and media, coordinating schedules, communications and production logistics.

• Served as a liaison between clients, executives, production teams and external partners.

• Managed high-volume communications while maintaining exceptional client service and attention to detail.

October 2018 – May 2019

Assistant to Agent

ICM Partners · Los Angeles, CA

Skills & Interests

Strategic Communications

Media Relations · Athlete / Talent Relations · Public Relations · Broadcast & Production Coordination · Storytelling · Content Strategy · Event Communications · Social Media Strategy

Tools & Languages

ENPS · Salesforce Marketing · CapCut · Google Workspace · Adobe · Canva · Intermediate French 

Leadership

NCAA Division I Alpine Skiing Athlete & Team Captain · 2014–2018

Education

Syracuse University, S.I. Newhouse School of Public Communications · Syracuse, NY

M.S. Broadcast Journalism, Sports Media · 2021

Bates College · Lewiston, ME

B.A. Rhetoric, 2018
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